Currently the Director of UX at LG Silicon Valley Lab, I lead multi-disciplinary design teams working on consumer-facing platforms (webOS) and products like smart TV, wearables, and connected devices.
I have over 15 years of design-related experience in a variety of environments: international corporations, start-ups, agencies and as a small business owner. I've made stops along the way at LG Electronics, eBay, Razorfish, and Gap, to name a few, and have consulted for numerous Fortune 500 and startups from retail to social media to finance. My experience as a visual, interaction, and product designer grounds my perspective on problem solving throughout all phases of the design process.
As a leader, I've held management positions, where I'm comfortable building, growing, and establishing visions for design teams and projects. My leadership is exemplified by fostering cross-functional relationships, evangelizing design and design culture, and always advocating user first. I gain great satisfaction bringing people together to discuss design challenges by facilitating workshops, ideation sessions, or hack-a-thons.
Design and product development is a continuous cycle of concept, build, test, learn... but, I'm also a big believer of the design process. While it is often misunderstood in other functions, I've used it as an opportunity to include, inspire, and inform business partners. This has resulted in better alignment of goals/expectations, more effective and higher quality of output, and encourages innovation through "Design-led" projects.
Below are some snippets of projects over the past few years. More detail and projects are available.
